Download the PDF version of the report below.  Contact me for the Excel version of the SEO reporting tool on a consulting basis where I will provide detailed screen shots of both applications as I walk you through the feature sets.  I have been using automated marketing tools since 2009 and I would enjoy sharing my knowledge with you. Contact me

There were two products that have emerged with scalable SEO keyword management solutions namely Conductor and Bright Edge. Both are quick and informative automated SEO tools.  I was looking for a solution that had a solid integration into Adobe SiteCatalyst data and  was easy for digital marketers to use. In March of 2011 Conductor’s Searchlight developers were finishing up the Adobe Genesis integration into SearchCenter. Being able to use one data set meant I would have one source of truth and the ability to report on SEO stats within SearchCenter for the first time. If I chose Conductor my client would be able to import the SEO data to make recommendations for new SEM keywords and be able to report on ROI for SEO keywords. Bright Edge had a lot of good features, was easier to use and also had a SiteCatalyst FTP integration. The client wanted the Conductor and SearchCenter integration because they wanted one source of truth, but Bright Edge was easier to use.

As I worked with the customer I based my analysis on the following criteria and narrowed it down to the one product that was best for them.

1. scales to a global organization
2. fast and accurate data
3. low overhead
4. ease of use (novice users)
5. keyword categorization
6. automated alerts
7. custom dash reporting
8. keyword tracking
9. rank tracking
10. recommendations
11. back link analysis