Request my SEO tool report on the leading automated SEO marketing tools and I will share my results. These SEO automation tools are for professionals in enterprise organizations that have implemented the Adobe Online Marketing Suite of applications. Specifically I am talking about Adobe SiteCatalyst for analytics and Adobe SearchCenter for search marketing.

There were two products that emerged as having scalable solutions that fit these criteria namely Conductor and Bright Edge. Both were quick and informative SEO tools but based on my previous experience I was looking for a solution that had a solid integration into Adobe SiteCatalyst data. In March of 2011 Conductor’s Searchlight developers were finishing up the Adobe Genesis integration into SearchCenter. Being able to use one data set meant I would have one source of truth and the ability to report on SEO stats within SearchCenter for the first time. If I chose Conductor my client would be able to import the SEO data to make recommendations for new SEM keywords and be able to report on ROI for SEO keywords. Bright Edge had a lot of good features and also had a SiteCatalyst FTP integration. The Conductor and SearchCenter integration looked very promising but Bright Edge was very easy to use.

I was basing my analysis on the following criteria and narrowed it down to the one product that was best for my client.

1. scales to a global organization
2. fast and accurate data
3. low overhead
4. ease of use (novice users)
5. keyword categorization
6. automated alerts
7. custom dash reporting
8. keyword tracking
9. rank tracking
10. recommendations
11. back link analysis