Bright Edge vs. Conductor Searchlight – Automated SEO Tool Comparison
Download the PDF version of the report below. Contact me for the Excel version of the SEO reporting tool on a consulting basis where I will provide detailed screen shots of both applications as I walk you through the feature sets. I have been using automated marketing tools since 2009 and I would enjoy sharing my knowledge with you. Contact me
There were two products that have emerged with scalable SEO keyword management solutions namely Conductor and Bright Edge. Both are quick and informative automated SEO tools. I was looking for a solution that had a solid integration into Adobe SiteCatalyst data and was easy for digital marketers to use. In March of 2011 Conductor’s Searchlight developers were finishing up the Adobe Genesis integration into SearchCenter. Being able to use one data set meant I would have one source of truth and the ability to report on SEO stats within SearchCenter for the first time. If I chose Conductor my client would be able to import the SEO data to make recommendations for new SEM keywords and be able to report on ROI for SEO keywords. Bright Edge had a lot of good features, was easier to use and also had a SiteCatalyst FTP integration. The client wanted the Conductor and SearchCenter integration because they wanted one source of truth, but Bright Edge was easier to use.
Golden Spoon FroYo Goes Online
Case Study: Golden Spoon Frozen Yogurt in San Diego
Golden Spoon Frozen Yogurt opened shop in San Diego in 2005. The area owners have 15 stores throughout San Diego that serve great tasting frozen yogurt. They needed one cohesive website for all stores to help build the brand.
Keyword Placement Rules
This is an example of a site I optimized for the keyword “Protocol Exchange.” Following three basic keyword placement rules for the page title, description and URL helped increase page ranking.
