Startup Marketing
The first thing small businesses owners need to understand is why customers are seeking out their services. The startup book Nail It Then Scale It explains marketing in a way that makes sense to the average entrepreneur working on a startup but it also translates to every day marketing decisions. I use it every day to make tactical marketing decisions when working on new projects.
As a decision making tool Nail It Then Scale It will help you gain insight and understand why consumers search for to you when they have a problem. They may not know about you yet, but they will search for information on products or services to solve their problem. Their search will take on several different forms. First they will do an internal “rack their brain” search to try to remember where they saw a specific product or service. Then they will do an external search on the web looking for the vendor with the best deal closest to where they live. The larger the purchase amount the more comparison shopping involved so they will validate their decision with their friends and family relying on their reviews and experience as they complete the search process.
Being top of mind during the decision making process, on the web, in social media spaces will increase your chances of being selected to solve that problem. Understanding what their problem is will guarantee you are providing the right service.
How to Leverage Google Apps
I love it when Google comes out with new web applications. My background as a software test engineer makes me want to try out all of the new Google applications. I don’t want to add them to client’s live websites without testing them first so I created the Anaheim Visitors Guide as a test website where I can experiment with everything Google.
Mobile Search with Google Places
OpenSite Studios optimized business listing for multiple companies to appears at the top of localized search results. The optimized Google businesses listings for the following categories rank at the top of Google search results and on mobile devices because of a combination of optimization factors.
Automated Email Marketing
Alta Ventures, a growing Venture Capital firm in Monterrey Mexico needed to quickly launch for the Monterrey Venture Capital Conference (MVCC). We created a WordPress site and integrated it with Infusionsoft’s automated email marketing Solution to seamlessly market and collect registrations. The end solution worked perfectly as the conference was a huge success. The email marketing system is easy to maintain so we are ready for next years conference.
