Search Marketing
How to Leverage Google Apps
I love it when Google comes out with new web applications. My background as a software test engineer makes me want to try out all of the new Google applications. I don’t want to add them to client’s live websites without testing them first so I created the Anaheim Visitors Guide as a test website where I can experiment with everything Google.
Search Optimization
Bright Edge vs. Conductor Searchlight – Automated SEO Tool Comparison
Request my SEO tool report on the leading automated SEO marketing tools and I will share my results. These SEO automation tools are for professionals in enterprise organizations that have implemented the Adobe Online Marketing Suite of applications. Specifically I am talking about Adobe SiteCatalyst for analytics and Adobe SearchCenter for search marketing.
There were two products that emerged as having scalable solutions that fit these criteria namely Conductor and Bright Edge. Both were quick and informative SEO tools but based on my previous experience I was looking for a solution that had a solid integration into Adobe SiteCatalyst data. In March of 2011 Conductor’s Searchlight developers were finishing up the Adobe Genesis integration into SearchCenter. Being able to use one data set meant I would have one source of truth and the ability to report on SEO stats within SearchCenter for the first time. If I chose Conductor my client would be able to import the SEO data to make recommendations for new SEM keywords and be able to report on ROI for SEO keywords. Bright Edge had a lot of good features and also had a SiteCatalyst FTP integration. The Conductor and SearchCenter integration looked very promising but Bright Edge was very easy to use.
I was basing my analysis on the following criteria and narrowed it down to the one product that was best for my client.
- scales to a global organization
- fast and accurate data
- low overhead
- ease of use (novice users)
- keyword categorization
- automated alerts
- custom dash reporting
- keyword tracking
- rank tracking
- recommendations
- back link analysis
Contact Me For The Results of My Detailed Automated SEO Report
Contact me to request a copy of my Automated SEO Review with more screen shots of Conductor and Bright Edge in a side by side comparison with ratings of their automated tool sets in a 41 point SEO feature set comparison chart. Contact me
OpenSite News
Golden Spoon FroYo Goes Online
Case Study: Golden Spoon Frozen Yogurt in San Diego
Golden Spoon Frozen Yogurt opened shop in San Diego in 2005. The area owners have 15 stores throughout San Diego that serve great tasting frozen yogurt. They needed one cohesive website for all stores to help build the brand.
Mobile Search with Google Places
OpenSite Studios optimized business listing for multiple companies to appears at the top of localized search results. The optimized Google businesses listings for the following categories rank at the top of Google search results and on mobile devices because of a combination of optimization factors.
Automated Email Marketing
Alta Ventures, a growing Venture Capital firm in Monterrey Mexico needed to quickly launch for the Monterrey Venture Capital Conference (MVCC). We created a WordPress site and integrated it with Infusionsoft’s automated email marketing Solution to seamlessly market and collect registrations. The end solution worked perfectly as the conference was a huge success. The email marketing system is easy to maintain so we are ready for next years conference.
Five Networking Applications
If your a small business owner attracting new clients is like having a job interview every day. Here are five new web applications to help with your networking. Everyone knows about Linkedin so here are some great new ways to network at finding new clients. Using free online services like Coworkers on Facebook is a great way to get connected and get hired.
